365D (“D” for Donne and for Days) is a book of photographic portraits and short stories in chronological order like the days of a calendar. For each date of the year 365 women tell the story of an incident in their lives which happened on that particular day. Women from all over Italy famous and non, of all ages and backgrounds contributed by giving testimony not only of themselves but of a woman’s condition in today’s society which continues a complex path between the redefinition of roles, a newly acquired awareness and a conquest of new civil rights.
The project put together the ambitious task of recording throughout the heterogeneous participants some of the many feminine sides of contemporary Italy in a succession of random incidents. Whether poetic or dramatic, violent or romantic, contradictory or conscious they are however real.
The project began in the worst period in Italy for the exploitation of women and the female body in politics, media and advertising. This gave a distorted image of reality and one which did not reflect or represent the majority.
We set out to portray another more authentic vision with close up photographs of women from all levels of society in an attempt to communicate through the eyes of 365, stories which illustrate a more sincere face of Italy’s women.
The Press Conference for the book launch was held at the “Palazzo del Campidoglio in Rome”.
The project was presented with two main exhibitions displaying all 365 portraits of the women, the first was held in Rome at “Centrale Montemartini Capitoline Museum”, subsequently at “Fondazione Forma per la fotografia” in Milan.
365D in Italy received the patronage of the Ministery for equal opportunities and Roma Capitale.
365D donated part of the proceeds from the book to Susan G. Komen Italy, the non-profit organization for the fight against breast cancer.
Title sponsor Johnson & Johnson.